Organization / WebSite Schema
Also known as Organization schema · WebSite schema
Structured data that declares the entity behind a site using schema.org Organization (name, URL, logo, social profiles) and WebSite (site name, search action). It establishes who you are for search engines and answer engines.
What it is
Organization schema describes the company or brand operating the site, including name, url, logo, contactPoint, and sameAs links to authoritative profiles. WebSite schema describes the site as a whole and can declare a site name and an optional SearchAction. Both are typically placed in JSON-LD on the homepage or sitewide.
Why it matters
These types anchor your brand as a recognizable entity in knowledge graphs, which helps AI search engines and assistants attribute facts, logos, and links to the right organization. Strong entity signals reduce confusion with similarly named companies and improve eligibility for brand panels and site-name display. They are foundational for AI visibility because answer engines reason about entities, not just keywords.
How to verify
Open the homepage source or DevTools and locate the application/ld+json block, confirming an @type of Organization and/or WebSite with populated name, url, and logo. Run the URL through the Rich Results Test or Schema Markup Validator to confirm the entity is detected without errors.
How to fix
Add JSON-LD declaring @type Organization with name, url, and an absolute logo URL, plus sameAs links to your official social and Wikipedia/Wikidata profiles. Add a WebSite object with name and url, and keep these values consistent with your visible branding and other structured data.
Related terms
- JSON-LDJSON-LD is a JSON-based format for embedding machine-readable structured data in a page using a script type="application/ld+json" block. It is Google's recommended way to describe entities like organizations, products, and articles.
- Structured Data ValidationConfirming that a page's JSON-LD parses cleanly and meets schema.org and Google requirements, with no blocking errors or missing required fields. Valid markup is a prerequisite for rich results and reliable entity extraction.
- Entity ClarityStating plainly who the brand is, what it does, and its key facts so people and machines can identify the entity without ambiguity.
- brand-facts.json / ai-agent.jsonA machine-readable JSON file of authoritative brand facts published at a stable, well-known path for AI agents to consume.
Official references
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