Title tag
Also known as <title> · page title · title element
The <title> element in a page's <head> defines its canonical name, shown as the clickable headline in search results and as the browser tab label.
What it is
The title tag is an HTML element placed inside <head> that gives a page its document title. Search engines use it as the primary candidate for the blue clickable link in results, and browsers display it on tabs, bookmarks, and history.
Why it matters
The title is one of the strongest on-page relevance signals and the first thing a human or AI engine reads to decide what a page is about. AI answer engines often use the title to label and attribute a cited source, so a clear, specific title improves both click-through and how your page is named in generated answers.
How to verify
View page source and confirm a single non-empty <title> inside <head>. Check that its length is roughly 30-65 characters so it is not truncated in results, and review the Pages report in Google Search Console for how Google renders it.
How to fix
Write one unique, descriptive title of about 50-60 characters per page, leading with the primary keyword or topic and optionally appending the brand. Avoid duplicate titles across pages, keyword stuffing, and boilerplate like 'Home' or 'Untitled'.
Related terms
- Meta descriptionA <meta name="description"> tag that summarizes the page in one to two sentences and is often used as the snippet under the title in search results.
- Single H1 headingThe <h1> is the top-level heading that names the page's main topic; using exactly one gives the document a clear, unambiguous title for users, crawlers, and assistive technology.
- Open Graph and Twitter Card tagsOpen Graph and Twitter Card meta tags tell social platforms and chat apps how to render a link preview: its title, description, and image.
- Google Search ConsoleA free Google tool that confirms you own a site and reports how Google crawls, indexes, and ranks it.
Official references
External, opens in a new tab.
Put this into practice.
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