Legal Pages Present
Also known as Privacy policy and terms · Compliance pages
Privacy Policy, Terms of Service, and a Cookie/consent page are published and linked, typically from the footer.
What it is
Legal pages are the standard compliance documents a site is expected to expose: a privacy policy describing data handling, terms of service governing use, and a cookie or consent notice. They are usually linked site-wide from the footer.
Why it matters
These pages are a baseline trust and E-E-A-T signal and are often legally required under regimes like GDPR; missing them undermines credibility with users, search engines, and answer engines alike. They also support consent flows that gate analytics and ads.
How to verify
Check the footer on several pages and confirm working links to Privacy Policy, Terms, and a Cookie/consent page that each resolve with 200. Review that the content reflects your actual data practices and any required regional disclosures.
How to fix
Publish accurate Privacy Policy, Terms, and Cookie/consent pages, then link them globally from the footer. Keep them current with your real data handling and tie the cookie page to your consent banner and Consent Mode setup.
Related terms
- Consent Mode v2Google's framework for adjusting how its tags behave based on a visitor's cookie consent, signaled by ad and analytics consent parameters.
- Contact Form SubmitsThe live contact form actually delivers a message end-to-end, reaching and routing to the right inbox.
- Sampled Internal Links OKA representative sample of internal links resolves with HTTP 200 rather than 404 or other errors.
- Organization / WebSite SchemaStructured data that declares the entity behind a site using schema.org Organization (name, URL, logo, social profiles) and WebSite (site name, search action). It establishes who you are for search engines and answer engines.
Official references
External, opens in a new tab.
Put this into practice.
Work through every check by hand and turn it into a shareable GEO Score report — or scan your site automatically in seconds.